The booking system: "We get the weeks we want"
Second only to finding and creating five beautiful vacation homes for the families is the booking system. It's the hub of the owner association.
The benefit of owning your very own vacation home is obviously that no one else occupies the property, and you therefore can use it any time you want.
Our booking system is designed to give our 21-5 families almost the same flexibility and experience when booking one or more weeks in their vacation homes.
The feedback we receive regarding the booking system and the ability to get the requested weeks is: "We get the weeks we want - or a close second". For instance, if you want a certain week in Hawaii in February, then you either get; a. That week at your Hawaii home, or b. One week before or after that specific week at your Hawaii home, or c. That week but at another of your five vacation homes.
Our booking system is designed to accommodate both long term vacation planning but also those who like to schedule a spontaneous get-away, especially outside peak seasons.
The online booking system is open 24/7 and very user friendly - also for non-techies . :0)
12 weeks on average per family
When 21 families co-own five vacation homes, they each have 12.38 weeks available in a normal year (in a leap year it's 12.61 weeks).
Our data shows that our 21-5 families on average enjoy their vacation homes 7-8 weeks every year, incl. lending the homes out to their close family and friends.
This degree of utilization means that there is a lot of room in the annual booking schedule, which is ideal as we want to, not only provide the opportunity to book spontaneous vacations, but most importantly because we want our families to be able to get the weeks and locations they want. If there, for instance, was "only" 8 weeks available on average per family every year, our experience tells us quite clearly that there wouldn't be enough room in the booking schedule to fulfill our families priorities re. when and where to book their vacation homes.
An average availability of 12 weeks per year has shown to be the sweet spot ensuring that our 21-5 families get their top priorities re. location and time fulfilled.
The composition of the families
In relation to the booking system, the composition of the families in the owner associations is very important. If we, for instance, assembled 21 families all with children in the school age, and they all wanted to book one of their vacation homes during the school holidays, we would have a serious bottleneck issue. Therefore it is critical that we assemble the owner associations to reflect a smooth demographic variation and thereby a spread in vacation time requirements.
The booking system is an in-house proprietary system which enables us to continuously make small improvements based on the feedback we receive from our families and thereby maximize the joy of being a member of a 21-5 owner association.
Intelligent points system
Each family receives annually 770 points to be used for booking their five vacation properties throughout the year. If you only book peak season weeks, you will have the vacation properties available for 5 weeks throughout the year. If you only book low season weeks, you will have up to 17 weeks available. The points are allocated to a specific calendar year and cannot be transferred from one year to the next (as we cannot create more weeks in a year..). There are some specific booking rules regarding the skiing season, so that everyone can get at least one week per year for a skiing/snow vacation.
The points are released in batches of 55 points over the course of 14 weeks, divided into 2 x 7 weeks at the beginning and end of each previous year, which ensures a no-stress experience and, as mentioned before, accommodates both long term vacation planning and spontaneous get-aways.
Change-over days by type of vacation
We've seen that most of the 21-5 families use their vacation homes for a full calendar week, especially during peak seasons. Low season bookings tend to be for extended weekend vacations. We have therefore designed the booking system to have the change-over days accommodate the type of vacation. The change-over day is the day one family leaves their specific vacation home and it's made ready for the next family to arrive.
Not all points are released - to provide flexibility
Approximately 20% of the total points are held back in order to create space in the calendar year. This means that one of the five vacation homes in theory is available every week, but since peak seasons get more bookings, there's usually more than one home available every week outside peak seasons for a spontaneous vacation.
The booking system is continuously updated
The first 21-5 vacation homes were added to the booking system in 2012, and a vast number of bookings have been done ever since. This has provided unique data and experience so that we, on a continuous basis, can develop and improve the system. The feedback and suggestions we receive from our 21-5 owners/families are a key ingredient of the ongoing updates and improvements. Improvements and updates reflecting the daily user experience and needs of the owner associations.
“For us, 21-5 is unique because for the price of an ordinary vacation property, we are able to co-own five amazing homes with first-rate locations around the world. We really feel at home every time we are on vacation and there is no hassle like we would have, if we had to take care of it all on our own.”
– Annette Banke & Niels Hermansen
“It makes so much sense to me that I can share my vacation homes with my family and friends, besides sharing them with my like-minded co-owners. 21-5 finds the most beautiful locations and transforms the homes with such great taste and care. This, combined with a professional and friendly property management, makes 21-5 the optimal vacation home concept for me.”
– Pernille Foss
“Our expectations were very high when we decided to join the 21-5 concept. Well, they’ve all been meet, and more so. We love having five vacation homes with no worries. Each of the homes are a gem. The locations are fantastic, the furnishings and decor are spot on and everything just works. A great bonus is the 21-5 team, always nice, engaged and incredibly professional.”
– Lise & Jacob Struckmann
“We don’t want to be tied to a single location. With 21-5 we have the freedom to choose, and we have all the joys of ownership, but none of the hassle - it’s excellent.”
– Lotte & David Holm
“The five vacation homes in our owner association have different themes and therefore perfectly covers the vacation needs of our family for - city, sun, hiking and skiing.”
– Lise & Jesper Nerlov
“The variation among the vacation homes, their destinations and thereby the experiences are completely unique.”
– Niels Korsholm
"We got five great vacation homes in five fantastic locations, that we can share with our children, family and friends. Together with our co-owners we have homes that by far exceeds the quality we could have hoped for if we had bought on our own. We so enjoy that 21-5 takes care of the practical stuff, and we also like that our vacation homes are being used most of the year. It was a big decision to join an owner association, but 21-5 has all the way delivered as promised - great homes, professionally run renovations and top notch service. 21-5 has certainly lived up to our high expectations!"
– Ingrid & Klaus Harbo
"We spent a long time looking for our own vacation home but could not find the right place at the right price. With 21-5 we have achieved a much higher vacation home standard five places around the world giving us much more flexibility and no hassle."
– Lene & Danny Feltmann Espersen
"SCEPTICAL??.. we were. But 21-5 has fully lived up to their promises, and more so. It's a fantastic concept that we can highly recommend to anyone who dream of having five beautiful vacation homes in great locations."
– Gitte & Hans Gotke
The 21-5 concept is a simple and brilliant idea that makes so much sense. Especially when the idea is brought to life, as we've seen, in such an exellent way by the company's staff and executive team.
– Karen & Knud
To participate in a 21-5 association is by far one of the best decisions we have ever made. It has brought us joy and wonderful experiences from the day we signed. Even on an everyday basis it brings us joy just thinking about the 5 fantastic homes we own...
– Bente & Per
We absolutely love our wonderful homes on 5 very attractive destinations. It is an incredible solution because we feel at home in each of the properties at the same time we are avoiding all the hassles and worries that comes with ownership. 21-5 takes care of everything in a very professional and dedicated way....
– Helle & Carl
We are impressed by 21-5's ability to locate the unique locations. All our 5 homes are so wonderful and we would never have been able to find this level of properties and explore the opportunities in them like 21-5 does. The 5 homes have been renovated and filled with gorgeous interior and exterior design which we enjoy to the fullest...
– Anne Marie & Niels
We are so impressed with the dedication and skill with which we have been met by the 21-5 team. Joining 21-5 DK2 is the best decision we have made in many years.
– Bente & Sven
It is very special and joyous to be able to offer friends and family vacations in the wonderful 21-5 homes on beautiful destinations. I am thinking that it must be great for the team behind 21-5 to have SO happy customers. I believe that this concept will become a big and widely popular in the market.
Immediately, we knew 21-5 was something for us. We love to travel and are really happy about the sense of true ownership of each property we have. The 21-5 homes absolutely surpass our expectations, the concept works flawlessly and we are very happy to being a part of 21-5.
– Susanne & Snaebjörn
We are so happy that we said yes and joined 21-5!
– Elisabeth & Kurt
We never regretted joining 21-5. We have gotten much more than we had ever expected. Thank you to the entire team for the second to none service we have received in all of the possible and impossible situations which have arisen. We can only and wholeheartedly recommend 21-5.
– Tine & Elo
We heard about the 21-5 concept the first time from some of our good friends who had read an article...immediately we got excited and only a few weeks later we attended one of 21-5's information meetings in our area. The 21-5 company, with their super charged and always friendly and responsive team has made the 5 beautiful vacation homes the perfect spoiling gift to us and our children.
– Nille & Bo
We are very satisfied having joined 21-5. What we are talking about here is awesome properties on the best locations and homes which are so cozy. We enjoy taking family and friends with us when we visit. We experience a high level of service from the 21-5 organization - no matter who we talk to. We have no concerns as 21-5 handles any challenge. Besides, the acquisition price was very attractive - so far it has also turned out to be a great investment.
– Berit & Leif